Episode 008: Building a Personal Brand, with Melissa Stockwell

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Today KT is coming back at you with our next episode featuring Melissa Stockwell, who is a veteran, two-time Paralympian, and a patriot. Melissa, from a business-aspect, is her own brand and is super pro-USA and has numerous sponsors. She is a badass and is basically who KT wants to be when she grows up and inspires KT everyday to be a better human.


  • Learn a bit about Melissa from KT [0:00:56]

  • How Melissa keeps up with her busy life [0:03:20]

  • How to stay motivated + setting goals [0:04:40]

  • What is Dare2Tri + why she started it [0:07:05]

  • How she has a personal brand with a team [0:09:42]

  • How Melissa has established corporate relationships and sponsorships [0:11:49]

  • What some speaker tips are from her [0:15:22]

  • Who her fictional character alter ego is [0:18:44]

A busy life is a good life. We are all busy in our own life, but it is what we keep ourselves busy with.
— Melissa Stockwell

Resources Mentioned

It is amazing that we can literally change someone’s life.
— Melissa Stockwell

Get to Know Melissa

Melissa likes to say she was born a patriot. She joined ROTC in college and was commissioned as an Army. In early 2004 she deployed to Iraq and on April 13, 2004 her vehicle was hit by a roadside bomb and she became the first female to lose a limb in active combat. As a new above the knee amputee she was medically retired with a Purple Heart and a Bronze Star. She quickly adapted into a life of sports and went on to swim in the 2008 Beijing Paralympics before turning to the sport of triathlon in 2009. She is a 3x Paratriathlon World Champion and a bronze medalist from the 2016 Rio Paralympics. Melissa is the co-founder of the Chicago based Dare2tri Paratriathlon club where she helps get other athletes with disabilities into the sport of triathlon. She currently travels the nation for her career as a motivational speaker, is a triathlon coach and most importantly a mother of 2 young children. She hopes to continue her athletic career with dreams of competing in the Tokyo 2020 Paralympic games in the sport of triathlon.

Find + Follow Melissa


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Meet the Host:

KT Speetzen is the CEO of Mother Cluckers Comedy, LLC. By day she teaches everyone from entrepreneurs, politicians to corporations the power of comedic storytelling for branding and engagement. By night she’s the and the Creator and Producer of Chicago’s The Mother Cluckers Comedy Troupe. In previous lives, KT has worked behind the scenes in documentary television for A&E, The History Channel and National Geographic, in addition to earning her Masters in Education and her National Boards Certification while teaching for the Chicago Public Schools. KT loves David Bowie, her crazy family, and is slowly starting to understand Twitter.