Episode 006: Employing Empathy, with Parissa Behnia of Sixense Strategy

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KT is coming back at you with our next episode featuring Parissa Behnia, the CEO and business whisperer of Sixense Strategy, a company to help you redesign your businesses strategy. One of KT’s favorite things about Parissa is the way that she talks about empathy and how it is a vital part of the corporate culture. Listen below to hear how empathy can influence your company culture in a very positive way.


  • Learn a bit about Parissa from KT [0:01:35]

  • Why empathy is part of her businesses mission [0:03:19]

  • How empathy translate into business culture with our business superpower [0:05:15]

  • What a pitfall of a business is + how to fix it [0:08:40]

  • How she coaches clients on fear of competition and imposter syndrome [0:11:26]

  • How the lean canvas model can be a helpful model for your business [0:13:32]

  • Who her muppet alter ego is [0:17:42]

Your business superpower employs empathy.
— Parissa Behnia
If we don’t see, or recognize, what the pain points are that our potential customers are missing, we are kind of missing the point (as a business owner).
— Parissa Behnia


Get to Know Parissa Behnia

Parissa Behnia founded Sixense to build on her previous career incarnations and enact her Sixense Empathy Model™ to serve the business leadership community. She is CMO, startup advisor and angel investor at 678 Partners, a firm offering strategic marketing services. Prior to that she served as Vice President, Account Director at Wunderman DC, a relationship marketing agency. She’s recognized in the Chicago entrepreneurial community as an advisor and angel investor, with a particular heart for fellow female founders but a love of creative minds above all else. Parissa co-taught an experiential entrepreneurship seminar for ACM, a collaborative association of Midwest small liberal arts colleges. Parissa is a frequent speaker on topics such as leadership and entrepreneurship and is co-founder of ProductCamp Chicago. She’s also an active mentor and volunteer in cultural, civic, women’s, education and business organizations and has served in numerous service leadership and non-profit board positions.

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Meet the Host:

KT Speetzen is the CEO of Mother Cluckers Comedy, LLC. By day she teaches everyone from entrepreneurs, politicians to corporations the power of comedic storytelling for branding and engagement. By night she’s the and the Creator and Producer of Chicago’s The Mother Cluckers Comedy Troupe. In previous lives, KT has worked behind the scenes in documentary television for A&E, The History Channel and National Geographic, in addition to earning her Masters in Education and her National Boards Certification while teaching for the Chicago Public Schools. KT loves David Bowie, her crazy family, and is slowly starting to understand Twitter.